All companies need to innovate. Innovation is change. It is to be prepared for the future. Innovation is to anticipate customer´s needs, to bring value to the organization. It is to create new processes. Innovating represents many things and for this reason, companies should not neglect their
Although these approaches are generally willingly accepted, their implementation is not so simple. The difference between saying and doing, between formulation and implementation, in many cases makes the difference between truly innovative organizations and those fighting to provide value to
the market without success.
The construction and real estate sector is aware of the need to innovate, and within it, the real estate business also requires a boost to the innovation. This present paper was carried out prior to any project to improve innovation systems in companies, as a way of knowing the baseline of the companies involved in the real estate industry.